Barack Obama raised more than $500 million in on-line donations. He has over seven million Facebook fans, three million Twitter followers and two million MySpace friends.
What made this campaign a success?
1) The Obama personal brand.
2) Campaign accessibility and transparency.
3) People. Obama leveraged social media platforms to reach and engage people.
“Obama is delivering a message that is designed to be taken up and spread by others, with the tools and techniques learned during his campaign. Instead of relying on the traditional one-way, top–down approach to communications, the [Obama] administration is harnessing the power of public engagement to influence the conversation across various spheres of cross–influence.” Mark Derksen.
Obama now has a database of millions of supporters that he can access and engage instantly. He has changed election campaigning, as we know it.
No comments:
Post a Comment