When I decided to run for Prime Minister, I knew that I would use online tools only, as my main campaign strategy. Some speculated that this tactic was risky. However, I believe that using social media tools, as the primary means to reach my audience, will give me an edge on the competition. Here is why:
1) Social media outlets will give me the ability to reach more people. There are so many platforms to utilize that I will be able to reach a greater audience, in a short period of time. Power in numbers, right?
2) Social media will give the Canadian people an outlet to communicate more openly. If I provide multiple outlets for them to discuss the most pertinent issues according to them, then I will better understand the needs of my audience.
3) By taking my campaign online, I will shrink the gap between the audience and myself. The people will now have direct access to me. Meaning, I will eliminate all major communications barriers.
4) This is an election and I need to get my content out to my audience in a quick and efficient manner. Social Media tools give me many easy avenues for web publishing.
Please leave your comments, questions, or concerns below. I will make sure to answer everyone.
Sincerely,
Sarah State
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